It’s not exactly a secret that your audience is the most important element to be considered in a digital marketing strategy. How they interact with you and your campaigns is vital to success, and the UX (or user experience) design can make or break you.

I think we all agree that marketing in recent years has substantially changed, a good marketing manager is highly demanded in knowledge and is more open to even be considered a modern marketer fronts. There are some global trends that have profoundly affected their daily lives: Disturbing social media universe Variety of electronic devices and mobility thereof: tablets, smartphones…. Big data: There is access to […]

Should we stay, or should we go? This is the vital question on everyone’s lips. But responses to the Brexit question are mixed. There are convincing arguments both for staying in and coming out of the European Union. And even the financial experts can’t agree on the best course of action.

It is obvious that traditional advertising has saturated users, we remain exposed to many daily advertising impacts inevitably but we can try to get away from both promotional “noise”. When we talk about content marketing, there are two simple trends that make gleams with even more force: The user is more comfortable with formulas slightly more subtle marketing. If you need to consume information we […]

In the life of an entrepreneur is 100% sure that sooner or later arises a dilemma of these characteristics: I change (swing) my business model to try to get some more encouraging, or just’m on the right track results and persevere in the same direction the objectives will be achieved as ripe fruit? When we put a business idea in the market, our calculations are based on “acts […]

The traditional trade, as we knew it in the past decades, has fallen exponentially, among the main reasons we would find the following: The economic crisis has deepened in some countries; the public has lost much purchasing power  The strongemergence of electronic commerce lowered the flow of traditional store sales There is little support from the authorities, which adds support aimed at superstores in exchange for heavy investment by business groups involved […]

As the Brexit campaign gathers ever more headlines with fierce arguments from both sides of the fence, what do financial city advisors think about the idea of turning our back on the EU?

If anything produce headaches is to identify what should be the appropriate pricing strategy shipment to our online store. The reason is none other than shipping prices is usually one of the main reasons for abandoning shopping carts and, therefore, reduce the rate of conversion of our e-commerce. The average percentage of abandoned shopping carts is 65%. The main reason for abandoning the cart is at the high price of […]

Being able to operate efficiently is crucial for businesses. It enables them to function profitably and have an edge over competitors. If production levels or speed are reduced in any way, this is when issues can occur. However, packaging can provide benefits in these areas and reduce pressure on the business.

The art of making good public presentations depends on what the presenter do to impact, transform and determined action to call your audience. A creative and persuasive technique is to present information through a story. Today all receive an inordinate amount of messages trying to persuade us to buy or consume, as technology has provided multiple ways of communicating. However, only the live presentations, face to face, […]