12 February 2016

Flat Design 2.0 − what’s the fuss all about?

Flat Design 2.0 offers an evolution of flat design, ironing out some of the issues identified in the initial user experience. Designers worldwide have utilised the flat format within web design; however, as with most things, some subtle changes were required to improve usability. This is exactly what the latest iteration offers.

11 February 2016

Do we lack willpower?

Remember the last time you had to deal with a boring or difficult task. Maybe you had the feeling that your willpower left you, suddenly your ability to focus was not with you. We all feel this on occasion. Even now, when you feel you are fighting against your own instincts, you can stop and focus. You just have to recharge your willpower.

10 February 2016

Insight Is No Use Unless You Act Upon It

Data can often seem overwhelming. If you’re a start-up or a small business, it can be hard to make sense of what it means for your future. But your customers hold a wealth of information that can help you build your business effectively and efficiently. Here we outline some key ways you can act upon that insight.

8 February 2016

High Street Fails to Meet UK’s Adventurous Appetite

New research has shown that high street restaurants are failing to properly cater for the appetites of UK consumers. Brasserie Blanc, the Raymond Blanc-owned restaurant chain, has found that the UK is a nation of adventurous appetites, and that many high street eateries offer menus that disappoint customers by being basic and failing to offer new or different experiences.

7 February 2016

Reasons why a customer would object to the price

An objection is a natural defense mechanism of the customer to be sure you’re making the right decision or to attempt to obtain the best possible conditions. The fact that a customer objects to the price does not mean that the price itself is the obstacle; it is the relationship between price and perceived value which does not make much sense.

4 February 2016

John Logie Baird: Inventor of mechanical television

Although often repeat the first television broadcast was carried out by the BBC on November 2, 1936, it is not true. We have to go a few years earlier, to March 25, 1925, when John Logie Baird, after some years of trial and error, made ​​the first public demonstration of its operation.