Although the use of email or email marketing is one of the most long-lasting strategies or techniques of the digital era, it is also one of the most effective in reporting. According to the CMO Council data, 67% of companies around the world consider it that way, the most successful digital tactic so far. But that’s not all because the study conducted in June by the […]

The ideal result for a user will not always be the one that holds the leadership of the niche, but the one that combines quality and proximity Linked to the digital company since 1999, the MarCom Manager of Webpositer Alexis López offers us this week his “technical” and “expert” vision of the 2.0 business through an interview where he demonstrates to have an extensive and […]

Many of the problems that companies are finding when they start Social Networks, comes from the same drag problems from offline. One of the main problems is that internally they have not structured a fundamental area when carrying out actions of Digital Marketing, Communication, and they forget that Social Networks constitute powerful channels of communication and that they have to be treated as such.

Every professional who dedicates himself to Social Media lives with the precaution of not taking any action that could cause a negative situation for the brand we represent, neither big nor small. Sometimes brands, despite correctly managing their presence in social networks, may find that users make a comment that can lead to a serious crisis for the company, although, we must say that, generally, […]

Surely you’ve heard many times that “they talk about you, even if it’s wrong.” Fortunately or unfortunately, it happens; users comment, and much, on social media. Keep in mind that a comment is always an opportunity, either to improve, or to encourage engagement. Therefore it is best to be permanently informed about the comments and mentions in order to be prepared to act:

The creative director and current CEO of SrBurns ensures that the price is not the only determining factor in the choice of a brand or companies. According to Gaby Castellanos, the best evaluation of a branding strategy lies in the purchasing decision itself, a direct reflection of consumer loyalty. When it seems that the reductions in the prices of the article and the aggressive offers become […]

The worst thing that can happen to a development project is for there to be no clear leadership, with the result that is descends into chaos. Work is repeated, time is wasted and deadlines are missed. Image Credit This is why every project needs a project manager who coordinates which team is working on which task, keeps track of time-frame estimates and generally makes sure […]

First I want to record that I am a regular consumer of Pans and Company breakfasts. In fact, according to Foursquare I am the Mayor of the premises located in Sant Joan. Perhaps for this same reason, I think that my reflection / criticism has more weight than that of an occasional consumer who does not know the business like me.

Nobody can escape since the smartphone has been stomping, and to stay. It is already part of the daily props of the users, who have turned it into an extension of their anatomy. The web traffic from these smartphones has doubled in one year. Given this reality, there is no other question than what are the main interests of users? What can companies do to take advantage of this […]

Companies are convinced that QR codes are useful in times of crisis, but at the moment of truth, only 3 out of 10 companies that use two-dimensional codes do so as a marketing tool. This is one of the data provided by the first study on the uses of QR by companies, developed by Selenus, an online marketing and communication agency.