The concept of Online Marketing is the same as Marketing in any other channel. What happens with the Internet is that it is a channel with very specific characteristics, both functional and technical in a constant and rapid evolution. Online marketing is the integration of simultaneous strategies on the web, through a specific process and methodology, in search of clear objectives using various tools, platforms and […]

The Church, that religious institution has in its possession a trajectory of several centuries of history. Who was going to tell him, when he began timidly his first steps, that his modus operandi, established from its beginnings, would be the example to follow in his daily work for today’s companies, the 21st century, as a result of the introduction of new technologies.

The universalization of the internet and the implementation of Web 2.0 together with the popularization of social media and the growing evolution of social networks have led to the need to have a figure capable of managing among their ranks in recent years. these new channels, that is, a Community Manager and / or a Content Manager.

New blinds, clad facades and change faucets. Small arrangements that over the years all our houses, emblematic buildings, institutions and companies need to give a good image and continue to be that warm place where we spend much of our time.

More often than we would like, we find people who seek to implement online marketing strategies to get more followers or more fans. We also find people whose goal to be in Social Media is simply that, be present in social networks as an argument or excuse to call themselves companies, without knowing very well what that means.

Every day we open our Outlook, Gmail, Hotmail or any other email client and we find different emails, some from friends or work, but many more advertising (often unwanted). Whether or not it is well focused, that is email marketing and in this article we will talk about how to get started in this new channel to promote your business.

Internet giant Google today announced on its blog the ‘disappearance’ of the 468×60 format banner, until not so much one of the most popular ad formats. In addition to making this announcement, Google presented a story with the idea of ​​helping advertisers to realize which ads work on the Internet and which do not.

Lasse Rouhiainen analyzes the present of Video Marketing, the digital communication tool that has all the ingredients to become the star of online marketing in the very near future. Visionary and interactive, during the interview, X-Ray also emphasizes Social Media Marketing as the key to improving the online presence of companies.

We often meet people who want to be Community Managers, and whose main concern is to ask what tools they can use to see the reach of their tweets, to schedule posts on Facebook, to monitor or to perform different analytics. Yes, these tools greatly facilitate our task as community managers and allow us to focus on other tasks that can not be automated, but, […]

Since the introduction of modern offices, managers and senior staff have explored many ways to inspire teamwork and to improve communication within their four walls, as well as their connection to the outside world. As technology has developed, so too have the range of possibilities that enable them to do this. Here are five essential tools to implement in your office in 2018: Image Credit […]