If your website isn’t optimised for mobile devices then you’re almost certainly losing out on visitors, and you could actually be alienating the very people that you’re trying to attract. And once your potential customer has left your site in frustration, it’s highly unlikely that he or she will return. Image Credit Mobiles overtake desktop computers According to Search Engine Land, 2016 marked a sea […]

Engagement, that special bond between the brand and its followers, also has its translation in economic terms. The study published by LoyaltyOne together with the American university of Medill and the Ivey Business School confirms that this commitment contributes satisfactorily to the increase of sales. At last it seems that it is possible to measure the return on investment in Social Media.

Most successful retail outlets create an atmosphere, or ambience, that is welcoming to customers and helps to create a mood that complements the products for sale. Silence can make people uncomfortable, while loud, inappropriate music can drive customers away. Used correctly, music can play a vital part in defining a store’s identity, encouraging customers to stay around and ultimately facilitating the sale of lots of […]

Content marketing is once again in full golden age: 86% of B2C companies claim that they use content marketing in their Social Media strategy; Of them 84% take advantage of social networks, in addition to blogs.

As Albert Einstein pointed out when he said that “it is easier to believe than to think, and that this is the reason why there are more believers than thinkers.” And is that the faith of many companies makes them continue to believe that there are still miracles in this Social Media or that anyone can take charge of social networks, that followers come alone or that […]

To this day it may surprise us to see how a great brand can get to contract this type of advertising format, but still more to see as a means of communication of great draft it offers without modesty, knowing that it is breaking the norms and “deceiving to its followers.” At the time, Twitter warned celebrities, bloggers and journalists who took advantage of their […]

There are tons of people using Facebook daily. You are likely a member yourself. Here are some useful tips for Facebook to market your business. Talk with your fans regularly to see what they want. Make sure you notice when people post on your page. Many businessmen that are successful businesses have gotten several marketing ideas that work from the general public. Don’t ignore your […]

US advertisers will end up spending about $ 1.8 billion in mobile advertising this year, more than triple what it spent in 2011, but still far from other digital channels, according to a new eMarketer study titled “Mobile Display Advertising: Aspirations, Revelations and Frustrations “(Mobile advertising: aspirations, revelations and frustrations). For most companies that have invested this year in mobile advertising, the results have been good, […]

2018 is just around the corner. Another year that will certainly arrive with new surprises and during which, it is expected to consolidate many of the current trends and others that are still likely to come. On this occasion, we return once more to unveil what seems to be imposed and that during the next year will deserve a special attention. 

Debt that causes problems can be overwhelming and make life harder. This article will help you build your financial future in a sound way. Just because a company calls itself nonprofit doesn’t mean they are the best choice.Some companies use that term to get away with exorbitant interest rates.