Category: Uncategorised

No doubt the emergence and the rise of social networks has changed all kinds of paradigms in marketing, communication and advertising. At this point, referring to Social Media as an essential and integrated part of any strategy, surely does not surprise anyone. However, even if it seems unusual, there are still many companies that stay distant and away from the reality of media and social networks. Others, however, […]

Since the social network of the planks came to light, it has had a spectacular reception, registering an increase of more than 2700% since May 2011. Its development has continued to rise, and has already consolidated as “one of the great”; With a very specific and faithful user profile …

We all strive to produce a clean environment to protect biodiversity and ecosystems upon which life on earth depends; therefore, eco-friendly cleaning products should preserve human health and environmental quality. Image Credit Health issues Conventional cleaning products contain severe toxic chemicals and may be harmful to the environment and cause health issues for the person using them. A number of cleaning companies have noted that […]

When you send an email marketing campaign, what interests us most as a company is that our customers read the emails that are sent and beyond that, click on the content or perform the purchase action. For this to happen we offer you some suggestions that you should keep in mind so that your shipments are increasingly interesting, competitive and valuable …

We hear a lot about engagement, but is it really important? Not always. The engagement is important only if it is true, Captain Obvious, and second when it really leads to effective conversions. So, How do I know if the engagement that occurs on my site fulfills these two characteristics? A very frequent defect in the cases that we value, is the lack of filters and configuration in Google Analytics. Most accounts have only implemented the basic […]

Asked what new developments are going to affect their email marketing programs over the next 12 months, 58% of marketers interviewed in a MarketingSherpa study cited the ubiquity of tablets and smartphones, and 57% pointed to The social media. 

Lately we read that the professional profiles related Social Media are among the most demanded by companies. That is why it is not surprising that, faced with the precarious employment situation in the country, many of those who are unemployed, or want to improve their work situation, focus attention in this area and seek to improve their training And what they have to know to immerse […]

Content marketing still raises serious doubts as to its effectiveness. What results am I getting? Will I be doing well? How can I measure ROI? The latest report by HubSpot and MIT reveals some very useful data when measuring return on investment in inbound marketing actions.

Offers, discounts, exclusive content … Yes, of course, they are magnificent, but they are not as important to social consumers as the loyalty they have to certain brands. In the fourth quarter of 2012, 60.7% of mobile device users recognized Twitter as a natural form of support, compared to 51.9% who were still looking for offers or promotions, according to Revealed mobile video technology company […]

Social media marketing has finally managed to reach that critical mass that allows it to merit a place among the main channel marketing activities, with 96% of companies using somehow social networks, according to a new study by BtoB magazine. According to this study, entitled “Social Media: From the Marginal to the Central,” 47% of B2B marketing managers define themselves as “very involved” or “fully […]