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Small businesses have included social networks within their marketing strategy. The data collected by Placester and MarketMeSuite indicate that 84% of SMEs use them to get customers. In addition, their confidence in these means is such that 80% plans to invest more time in them. But how much time do small businesses spend on social media? 26% of SMEs dedicate at least one hour a day to manage […]

The online medium allows to obtain huge amounts of information in real time, data that companies must be able to process and apply to their strategy. A challenge that faces 77% of companies daily, according to the study by Neolane and the DMA. The big data provides high-value socio-demographic data, as well as a register of user behavior, essential to better understand their interests and determine […]

Only 1 in 5 companies is able to apply the big data to their marketing goals. A reality that shows the report jointly produced by Econsultancy and Lynchpin, which also reflects that companies have been dragging this problem for some time. According to their data, since 2009, 60% of companies indicate that they are working to improve the management and analysis of these data; Have not yet succeeded. […]

Having a detailed digital strategy in place will support the long-term growth of your business and help you to make informed decisions that look past any distracting short-term gains and keep your attention firmly focused toward the future. Image Credit When establishing a digital strategy for your business, your first steps should be to fully consider your long-term business goals, take time to thoroughly understand […]

The digital marketing gains in quality and effectiveness. This is demonstrated by the latest data collected in various reports and studies. The main conclusions, among which we highlight trends like e-mailing is the most useful way to get directly to the customer, or how marketing agencies reach their audience through more channels are exposed, creating a diversified strategy.

Today there are many companies that have expanded their customer services beyond telephone support or e – mail. Social networks have become the latest and most innovative way to provide efficient service to customers attention, but before start offering this service in compliance with quality standards, a number of factors must be taken into account. Here is how to get it.  Companies that have a presence in social networks and became […]

To reach people in Social Media is necessary to develop a multiplatform strategy. This is the main conclusion from the recent study Infinite Dial Report, prepared by Edison Research, which emerge 6 major trends. A fragmented audience Users do not rely on a single medium, nor use a single device to access the information. The study has been a fragmentation of the audience, both through the media, […]

Every month more and more companies begin to become aware of the need to create Content Marketing strategies for their brands. Thus, according to data compiled by the Custom Content Council (CCC) in collaboration with Content wise between late 2013 and early 2014 80% of organizations already invest in such actions. To do this they will be in the need to outsource the services of a […]

The rise and growth of mobile devices and the increasing tendency of users to access the network of networks anytime, anywhere, has caused a revolution in the digital advertising industry. It is clear that in this scenario, much talk and debate about new data and reports related to the effectiveness of the advertising that now are also exposed to mobile users. A great opportunity for brands […]

We all know that when talking about Social Media to the vast majority of the population only a word comes to mind “Comunity Manager” obviating other professional figures such as Social Media Manager, Content Editor etc.So when starting a campaign Social Media, most companies look for a person to manage all aspects of social networks such as planning, content editing, moderation of social channels, the […]