Category: Uncategorised

The Gmail inbox experience a radical shift from dividing the messages in 3 different categories, one dedicated exclusively to promotions.This was a setback for brands, at the prospect of seeing their CTR plummet in these recipients. A new report developed by StrongView, reveals that this measure has not affected the 54% of Gmail users. Implementation of the tabs does not affect the time spent in consulting […]

Many companies around the world are making significant investments that allow them to take advantage of the large amount of data that digital company and customer interactions are generating. According to a survey conducted by SAS and SourceMedia, only 12% of companies implement a Big Data strategy. Despite being one of the key themes of the moment, most organizations have not developed nor implemented a strategy […]

The open rate of emails on mobile devices reached a record high and is made with 47% market share, almost double what it meant just one year ago. Its upward trend seems unstoppable and forecasts indicate that by the end of the year, more than half of email openings will be in mobile, according to the firm Litmus, reaching a rate of 53%. In the past […]

Social networks can be a hobby or a place to develop your career. So much so, that the number of job offers posted on LinkedIn has increased by 1350% in just 3 years. The boom has been seen especially in the last quarter of this year, from 883% to 1357% today. The figures are truly spectacular, a true reflection of consciousness by companies about the importance of […]

The complex task of measuring the ROI remains a challenge for brands.Although there are already companies that get to measure the return on investment, it is still a headache for many others. The study by Tata Consulting Services (TSC) includes data obtained by companies effectively measure their ROI. Among its main conclusions it is that 44% of study participants TSC brand is not yet able to […]

Conversations about brands in the online environment maintain their upward trend and grew by 4% since 2010. But despite the efforts of companies to generate conversations around themselves and participate in other, rhythm growth of this indicator is slow and recommendations today are still being made much more in the offline world. The distance, though, is getting shorter and there is a consumer group particularly inclined […]

Where would we be without strategy? Wars would be lost, economics would be chaos and we’d all be running around like headless chickens! Strategy is a master plan, a grand design, policy, plan or tactic. The world functions due to organization and planning and a business should be no different. Businesses can benefit from a clear strategy for the following reasons. Business Strategy sets out […]

Being in social networks is not easy, especially if you do not have clear guidance of a professional in the field. This causes the large and sound companies commit errors, which seriously question its good reputation, thereby damaging the image of the company. As they say, prevention is better than cure; therefore, should be aware of the dangers of poor management of the online presence of the brand, […]

The study on ‘Consumption and interaction with mobile advertising reflects a high interaction and user preference for this type of advertising. 55% of consumers have used advertising through their mobile devices, with 33% through mobile and 23% from tablets.

Commercial kitchens are the heart and soul of any restaurant. A well-designed kitchen can really work to boost business by making food preparation easy, safe and efficient. A good kitchen needs to take into consideration the ergonomics of the kitchen space to make sure worktops and appliances are located in the best places for convenient use. A well-planned kitchen will save money in the long […]