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“Science has not yet taught us if madness or is not the most sublime intelligence” and said Edgar Allan Poe. The creative talent should be one of the most sought after qualities and valued by the susceptibility of being pioneers in our marketing strategies, either on-line or off-line. However, the race is underway market is tough, competitive and takes place at breakneck speeds. “Creativity under pressure” or […]

Native advertising is very present in the online marketing strategy for brands and agencies, according to the new study shows Hexagram and Spada. Their data indicate that 62% of advertisers and included in your media plan and plans to devote more resources to these formats next year. The native type of advertising most used by respondents (65%) is included in articles and posts in mainstream media […]

Nobody starts up a business with the intention of seeing it fail, of course they don’t. And yet, sadly, far too many new businesses seem to fall by the wayside, often within the very first year of trading. Image Credit The figures make for sombre reading. According to a recent report in the Telegraph over half of all new business start-ups fail to keep afloat […]

Knowing the ROI in social networks is as important as complex. An activity that is not always pleasant, and on more than one occasion can make us think that is a big waste of time. However, it is possible to measure the ROI, and should learn to do it in the most effective way. For this, the article contained in Entrepeneur shows the keys to consider through the opinion of different experts and […]

93% of B2B and implements it in your marketing strategy, and more positive results than the previous year. The latest report from MarketingProfs and the WCC, sponsored by Brightcove reflects that 42% of marketers believe that your strategy is effective, compared to 36% in 2012. This has made that 73% of marketers generate more content than last year, and 58% have plans to increase its budget […]

You may have come across automated – or pneumatic – systems for transporting systems, but what do you know about them? Our guide will get you started and tell you what you need to know. Image Credit What Are They? Pneumatic conveyor systems are used in a variety of industrial applications and allow solid materials to be transferred safely in a closed system. The technology […]

It seems that Northern Ireland has managed to remain remarkably immune to post-referendum economic decline, according to new figures published this month. Image Credit Optimism Northern Ireland has been cushioned from the economic fallout of Brexit to some extent by its border with Ireland. Maintaining this ready access to European markets has meant that its retail outlets have been thriving in the face of doom-and-gloom […]

There is no doubt that Social Media Marketing is becoming more popular, however, it is necessary to recover the other aspects of the marketing strategy of a company it seems that at this time, it has become a little aside.We should note that social media are not necessarily the answer to all marketing problems, but must cover all plan to succeed.

Reputation is always one of the most important assets a company has, and now, online reputation is even more important for all of them because the vast majority of users before making decisions on purchases, conduct an investigation or Internet search to see what other consumers recommend products that offer greater guarantees and services that companies are more reliable and provide better service to its […]

It is already known that the Internet is the present and the future.Institutions, media professionals themselves, etc, feed the illusion that “salvation” of the problems of a company is in the Digital Marketing and enough courses “Express” or some information to work there. First of all, the Online Marketing is not a panacea for the problems of a company. It is just an extension of traditional […]