Month: August 2017

Jaime Pelegrí is Sales Manager for YouTube & Display on Google. With more than 7 years of experience in Online Advertising and Mobile, is one of the teachers of the Master of Social Media Marketing KSchool.  With him we have talked to discover the latest trends, present and future of marketing in social networks to offer you this interesting interview.

There has been a great deal of media attention recently about the introduction of driver less vehicles on our roads. There is no doubt that removing the human element from driving means we can make our roads safer places. However, is it as simple as that? Should there be concerns about such a radical change to our massive transport network? Loss of Control Over half […]

One of the most engaging debates for attendees was the developed management around the large volumes of information available in companies and the ability of the company to get to know “listen”. Every time we enter a website, a social network, every time we call a contact center, every time we interact with the company, we are supplying a whole series of data and information that […]

If your website isn’t optimised for mobile devices then you’re almost certainly losing out on visitors, and you could actually be alienating the very people that you’re trying to attract. And once your potential customer has left your site in frustration, it’s highly unlikely that he or she will return. Image Credit Mobiles overtake desktop computers According to Search Engine Land, 2016 marked a sea […]

Engagement, that special bond between the brand and its followers, also has its translation in economic terms. The study published by LoyaltyOne together with the American university of Medill and the Ivey Business School confirms that this commitment contributes satisfactorily to the increase of sales. At last it seems that it is possible to measure the return on investment in Social Media.

Most successful retail outlets create an atmosphere, or ambience, that is welcoming to customers and helps to create a mood that complements the products for sale. Silence can make people uncomfortable, while loud, inappropriate music can drive customers away. Used correctly, music can play a vital part in defining a store’s identity, encouraging customers to stay around and ultimately facilitating the sale of lots of […]

Content marketing is once again in full golden age: 86% of B2C companies claim that they use content marketing in their Social Media strategy; Of them 84% take advantage of social networks, in addition to blogs.

As Albert Einstein pointed out when he said that “it is easier to believe than to think, and that this is the reason why there are more believers than thinkers.” And is that the faith of many companies makes them continue to believe that there are still miracles in this Social Media or that anyone can take charge of social networks, that followers come alone or that […]

To this day it may surprise us to see how a great brand can get to contract this type of advertising format, but still more to see as a means of communication of great draft it offers without modesty, knowing that it is breaking the norms and “deceiving to its followers.” At the time, Twitter warned celebrities, bloggers and journalists who took advantage of their […]

There are tons of people using Facebook daily. You are likely a member yourself. Here are some useful tips for Facebook to market your business. Talk with your fans regularly to see what they want. Make sure you notice when people post on your page. Many businessmen that are successful businesses have gotten several marketing ideas that work from the general public. Don’t ignore your […]