Monthly Archive: August 2017

Are we ready for robot cars? 0

Are we ready for robot cars?

There has been a great deal of media attention recently about the introduction of driver less vehicles on our roads. There is no doubt that removing the human element from driving means we can...

Definitely engagement helps generate more sales 0

Definitely engagement helps generate more sales

Engagement, that special bond between the brand and its followers, also has its translation in economic terms. The study published by LoyaltyOne together with the American university of Medill and the Ivey Business School confirms...