10 November 2017

How do companies use QR Codes?

Companies are convinced that QR codes are useful in times of crisis, but at the moment of truth, only 3 out of 10 companies that use two-dimensional codes do so as a marketing tool. This is one of the data provided by the first study on the uses of QR by companies, developed by Selenus, an online marketing and communication agency.

9 November 2017

The banners enjoy a great acceptance in mobile advertising

Throughout the world, banners are still at the top of the advertisers’ preference when it comes to making their advertising messages reach the market. Internet users are already accustomed to many years of publicity, but in mobility, the ability to see and click is an activity in a certain novel way that seems to attract the attention of the consumer.

2 November 2017

Companies must be aware that social networks are not child’s play

Talking about social networks and Social media in the commercial and business sphere is no longer strange or abnormal. Its emergence generated a mass phenomenon that ended up conquering also businesses and brands due to its great potential and great possibilities.

27 October 2017

Initiation and strategy for companies and SMEs in Social Media

A strategy in Social Networks usually integrates more than one to generate the desired impact. The most common combination for its strength, is that of Twitter, Facebook, YouTube and LinkedIn. But depending on the type of business, the market and the objectives you seek to achieve, you can have many more or less.

26 October 2017

Why are the ‘super users’ of Facebook important?

If there is a social network in which companies and brands focus all their efforts to achieve greater visibility and reach more customers, that is Facebook, something totally logical if we think that there are already more than nine hundred million people who have a profile registered in the social network directed by Mark Zuckerberg.

23 October 2017

An introduction to ductwork

Ductwork is tubing through which air or waste gases are blown in heating, ventilation or exhaust systems. The tubing is frequently a metal pipe, but can be any material and have any cross-section. Image Credit Whilst often essential in factories to remove dust and fumes, equipping offices and domestic homes with ducts can provide effective heating and air-conditioning solutions, allowing connection to heat exchangers or […]

20 October 2017

Social metrics, much more than ROI

We have all heard that every action has a reaction, and that is something that Social Media Marketing professionals know very well, since they are very aware of the need to measure and analyze each and every one of the parcels that are play in this field, as well as to know the degree of effectiveness of the actions and tactics put in place.

20 October 2017

Communicating your message with Social Media

We already know how much has transformed all aspects of our social media life, from the way we work to the way we communicate, and much more if we are a company or a brand. For brands, Social Media is the perfect speaker to make themselves heard, to get their message across and this one goes much further, but something that brands are often wrong […]

13 October 2017

Social Networks: An opportunity tessed of disinterest

A few weeks ago I read the news that hotels lose interest in social networks as a sales and marketing channel. The first thing that surprised me, as soon as I read the owner, was the owner himself to link directly to the RRSS as a sales channel and secondly that said statement was endorsed.