The increase in competition has led brands to delve into the hidden recesses and precepts of traditional, postmodern and current marketing in the constant search for the added value of being “different”. The different management approaches do not include users and yet it is a maxim that a company without clients is like a garden without flowers. 80% of the brands have consolidated clients, which provides […]

Today I want to talk about the concept of the target audience. Many will know this term that designates our potential customers, that is, those who at a given moment may be attracted to our products or services, and contribute to our business development. They are, after all, the key to evolve.

When companies, advertisers and major brands plan and optimize their advertising investments, digital and interactive advertising in most cases is not considered as the number one priority. This position continues to belong to television, and most advertising agencies consider that there are obstacles in the way to change this order preferences and priorities.

It has not wanted to be left behind, the giant of online sales has reached an agreement with an expert company in providing online advertising services with the main objective of taking advantage of the rise of electronic commerce through a campaign of advertising with which seeks to increase revenues through online marketing.

Very few small businesses are taking advantage of the benefits that social networks can bring to their businesses, according to new research. The study, conducted by Fasthosts, showed that 77% of small companies have never used social networks and only 27% have used digital technologies to contact their customers.

What are the reasons that motivate certain companies to prefer Outsourcing before creating a Marketing Department within them? The first reason seems to be obvious, reducing operational costs derived from salaries, physical spaces, telephone expenses, displacement, input, per diem, licenses, etc., but that is a real reason to outsource such an important function as the management of your brand and image.

According to the data of the last media panel of Zenith Vigía, “the end of the crisis” in the advertising market “may be close”. The data of the report reveal a recovery of the advertising market despite the slight fall of 1.6 percent of the advertising investment experienced during the month of July. Even so, this fall, the smallest of the year, indicates that the recovery […]

Any creation of a new product or improvement of an existing one must necessarily entail a prior investigation that justifies the new project. The success of the project is based on a global and integrated vision, since it affects a multitude of departments or areas. (Marketing, R + D + I, logistics, operations, quality, etc.)

If we conducted a small study to know the degree of importance of marketing when starting a business activity, would probably reflect the tax, accounting and labor areas, among the first three. And marketing? The answer would be, a good product is sold alone.

It’s far from our minds as we enjoy the sunshine of summer, but it never hurts to remind ourselves and prepare for safe driving in winter conditions. Driving when it’s icy, especially when there’s black ice is highly dangerous and even the most skilled and experienced drivers will avoid driving when icy conditions are severe. If you do find yourself stuck in such hazardous conditions, […]