Throughout the world, banners are still at the top of the advertisers’ preference when it comes to making their advertising messages reach the market. Internet users are already accustomed to many years of publicity, but in mobility, the ability to see and click is an activity in a certain novel way that seems to attract the attention of the consumer.

Culture consists of knowing how to adapt to all the possible registers, and in Social Media it is also necessary to follow that maxim. 

Talking about social networks and Social media in the commercial and business sphere is no longer strange or abnormal. Its emergence generated a mass phenomenon that ended up conquering also businesses and brands due to its great potential and great possibilities.

A strategy in Social Networks usually integrates more than one to generate the desired impact. The most common combination for its strength, is that of Twitter, Facebook, YouTube and LinkedIn. But depending on the type of business, the market and the objectives you seek to achieve, you can have many more or less.

If there is a social network in which companies and brands focus all their efforts to achieve greater visibility and reach more customers, that is Facebook, something totally logical if we think that there are already more than nine hundred million people who have a profile registered in the social network directed by Mark Zuckerberg.

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We have all heard that every action has a reaction, and that is something that Social Media Marketing professionals know very well, since they are very aware of the need to measure and analyze each and every one of the parcels that are play in this field, as well as to know the degree of effectiveness of the actions and tactics put in place.

We already know how much has transformed all aspects of our social media life, from the way we work to the way we communicate, and much more if we are a company or a brand. For brands, Social Media is the perfect speaker to make themselves heard, to get their message across and this one goes much further, but something that brands are often wrong […]

A few weeks ago I read the news that hotels lose interest in social networks as a sales and marketing channel. The first thing that surprised me, as soon as I read the owner, was the owner himself to link directly to the RRSS as a sales channel and secondly that said statement was endorsed.

For various reasons such as crisis, ignorance, novelty, misleading advertising, etc. Customers looking for the services of a Social Media agency tend to think that they will quickly and cheaply get publicity, online presence, good reputation and a handful of followers. Nothing is further from reality.