Every professional who dedicates himself to Social Media lives with the precaution of not taking any action that could cause a negative situation for the brand we represent, neither big nor small. Sometimes brands, despite correctly managing their presence in social networks, may find that users make a comment that can lead to a serious crisis for the company, although, we must say that, generally, […]

Surely you’ve heard many times that “they talk about you, even if it’s wrong.” Fortunately or unfortunately, it happens; users comment, and much, on social media. Keep in mind that a comment is always an opportunity, either to improve, or to encourage engagement. Therefore it is best to be permanently informed about the comments and mentions in order to be prepared to act:

The creative director and current CEO of SrBurns ensures that the price is not the only determining factor in the choice of a brand or companies. According to Gaby Castellanos, the best evaluation of a branding strategy lies in the purchasing decision itself, a direct reflection of consumer loyalty. When it seems that the reductions in the prices of the article and the aggressive offers become […]

The worst thing that can happen to a development project is for there to be no clear leadership, with the result that is descends into chaos. Work is repeated, time is wasted and deadlines are missed. Image Credit This is why every project needs a project manager who coordinates which team is working on which task, keeps track of time-frame estimates and generally makes sure […]

First I want to record that I am a regular consumer of Pans and Company breakfasts. In fact, according to Foursquare I am the Mayor of the premises located in Sant Joan. Perhaps for this same reason, I think that my reflection / criticism has more weight than that of an occasional consumer who does not know the business like me.

Nobody can escape since the smartphone has been stomping, and to stay. It is already part of the daily props of the users, who have turned it into an extension of their anatomy. The web traffic from these smartphones has doubled in one year. Given this reality, there is no other question than what are the main interests of users? What can companies do to take advantage of this […]

Companies are convinced that QR codes are useful in times of crisis, but at the moment of truth, only 3 out of 10 companies that use two-dimensional codes do so as a marketing tool. This is one of the data provided by the first study on the uses of QR by companies, developed by Selenus, an online marketing and communication agency.

Throughout the world, banners are still at the top of the advertisers’ preference when it comes to making their advertising messages reach the market. Internet users are already accustomed to many years of publicity, but in mobility, the ability to see and click is an activity in a certain novel way that seems to attract the attention of the consumer.

Culture consists of knowing how to adapt to all the possible registers, and in Social Media it is also necessary to follow that maxim. 

Talking about social networks and Social media in the commercial and business sphere is no longer strange or abnormal. Its emergence generated a mass phenomenon that ended up conquering also businesses and brands due to its great potential and great possibilities.