Visitors can see the latest developments in the industry and some of the newest products when Timber Expo returns to the Birmingham NEC in October. The event runs from 10th to 12th October and is the only industry event in the UK focusing solely on timber. Image Credit Building regulations and standards around materials are becoming more and more stringent, so it’s essential that those […]

Did you know that when you use products made with silicone, you’re generating nine times less greenhouse gas? Are you aware that silicones can significantly minimise fuel consumption for cars and shipping? Silicone is a high-performance material that is ideal for meeting the demands of today’s high-performance transport. Image Credit Silicones are resistant to extremes of temperature, salt, fuel and moisture. Lightweight silicone components like […]

When you send an email marketing campaign, what interests us most as a company is that our customers read the emails sent to them and beyond that, they click on the content or perform the purchase action. 

Its profile is increasingly demanded among large companies, due to the complexity and diversity of challenges and objectives established through online strategies, and its role is focused on planning and optimizing resources to generate traffic and boost the digital presence of the company itself or brand in the online media, as well as assuming the responsibility to follow the campaigns launched. But what are the main […]

Our ecosystem as communicators has transformed: The Internet has taken the paper and forced us to rethink how we work and take into account the new relationship between companies, their stakeholders and the general public. Companies no longer have the same control over the messages and we can not avoid that, with the help of the Network, when someone wants to spread an opinion about our activity, whether […]

The period of analysis of the share of noise has been an annual retrospective from June 2011 to July 2012. This is evidenced by a new study developed by Epsilon Technologies, through which the share of noise and engagement of 85 brands and companies or with activity in our country, of more than 17 professional sectors.

Serving customers well, with excellence, is one of the most demanding challenges of any contemporary company, and is also their greatest source of opportunities, especially with the rise of social networks. The quality of care that the companies give the client reveals their true management orientation and the values of their organizational culture.

Jaime Pelegrí is Sales Manager for YouTube & Display on Google. With more than 7 years of experience in Online Advertising and Mobile, is one of the teachers of the Master of Social Media Marketing KSchool.  With him we have talked to discover the latest trends, present and future of marketing in social networks to offer you this interesting interview.

There has been a great deal of media attention recently about the introduction of driver less vehicles on our roads. There is no doubt that removing the human element from driving means we can make our roads safer places. However, is it as simple as that? Should there be concerns about such a radical change to our massive transport network? Loss of Control Over half […]

One of the most engaging debates for attendees was the developed management around the large volumes of information available in companies and the ability of the company to get to know “listen”. Every time we enter a website, a social network, every time we call a contact center, every time we interact with the company, we are supplying a whole series of data and information that […]