A strategy in Social Networks usually integrates more than one to generate the desired impact. The most common combination for its strength, is that of Twitter, Facebook, YouTube and LinkedIn. But depending on the type of business, the market and the objectives you seek to achieve, you can have many more or less.
If there is a social network in which companies and brands focus all their efforts to achieve greater visibility and reach more customers, that is Facebook, something totally logical if we think that there are already more than nine hundred million people who have a profile registered in the social network directed by Mark Zuckerberg.
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We have all heard that every action has a reaction, and that is something that Social Media Marketing professionals know very well, since they are very aware of the need to measure and analyze each and every one of the parcels that are play in this field, as well as to know the degree of effectiveness of the actions and tactics put in place.
We already know how much has transformed all aspects of our social media life, from the way we work to the way we communicate, and much more if we are a company or a brand. For brands, Social Media is the perfect speaker to make themselves heard, to get their message across and this one goes much further, but something that brands are often wrong […]
A few weeks ago I read the news that hotels lose interest in social networks as a sales and marketing channel. The first thing that surprised me, as soon as I read the owner, was the owner himself to link directly to the RRSS as a sales channel and secondly that said statement was endorsed.
For various reasons such as crisis, ignorance, novelty, misleading advertising, etc. Customers looking for the services of a Social Media agency tend to think that they will quickly and cheaply get publicity, online presence, good reputation and a handful of followers. Nothing is further from reality.
It is true that mobility has become one of the highlights of the new consumer. After the emergence and evolution of smartphones and tablets, this type of devices now widespread and with great penetration, has caused the marketing industry to adapt almost obligatorily and forced to adapt to this new medium and use it as a channel promotion.
A study by the Telmetrics company has concluded that consumers on their smartphones are looking for restaurant information, usually come to them almost after receiving the results. The data show that in consumer products and in the service industry, the result of an adequate presence in the network can be an increase in sales in stores and premises.
Social media has become a popular platform to publish videos, and the right videos could help you to build your following by leaps and bounds. Of course viewers on social media tend to have high expectations from the videos they watch, which is why it is important that yours look good or they might not be able to attract attention and engage a wide enough […]