Its profile is increasingly demanded among large companies, due to the complexity and diversity of challenges and objectives established through online strategies, and its role is focused on planning and optimizing resources to generate traffic and boost the digital presence of the company itself or brand in the online media, as well as assuming the responsibility to follow the campaigns launched. But what are the main […]

Our ecosystem as communicators has transformed: The Internet has taken the paper and forced us to rethink how we work and take into account the new relationship between companies, their stakeholders and the general public. Companies no longer have the same control over the messages and we can not avoid that, with the help of the Network, when someone wants to spread an opinion about our activity, whether […]

The period of analysis of the share of noise has been an annual retrospective from June 2011 to July 2012. This is evidenced by a new study developed by Epsilon Technologies, through which the share of noise and engagement of 85 brands and companies or with activity in our country, of more than 17 professional sectors.

Serving customers well, with excellence, is one of the most demanding challenges of any contemporary company, and is also their greatest source of opportunities, especially with the rise of social networks. The quality of care that the companies give the client reveals their true management orientation and the values of their organizational culture.

Jaime Pelegrí is Sales Manager for YouTube & Display on Google. With more than 7 years of experience in Online Advertising and Mobile, is one of the teachers of the Master of Social Media Marketing KSchool.  With him we have talked to discover the latest trends, present and future of marketing in social networks to offer you this interesting interview.

There has been a great deal of media attention recently about the introduction of driver less vehicles on our roads. There is no doubt that removing the human element from driving means we can make our roads safer places. However, is it as simple as that? Should there be concerns about such a radical change to our massive transport network? Loss of Control Over half […]

One of the most engaging debates for attendees was the developed management around the large volumes of information available in companies and the ability of the company to get to know “listen”. Every time we enter a website, a social network, every time we call a contact center, every time we interact with the company, we are supplying a whole series of data and information that […]

If your website isn’t optimised for mobile devices then you’re almost certainly losing out on visitors, and you could actually be alienating the very people that you’re trying to attract. And once your potential customer has left your site in frustration, it’s highly unlikely that he or she will return. Image Credit Mobiles overtake desktop computers According to Search Engine Land, 2016 marked a sea […]

Engagement, that special bond between the brand and its followers, also has its translation in economic terms. The study published by LoyaltyOne together with the American university of Medill and the Ivey Business School confirms that this commitment contributes satisfactorily to the increase of sales. At last it seems that it is possible to measure the return on investment in Social Media.

Most successful retail outlets create an atmosphere, or ambience, that is welcoming to customers and helps to create a mood that complements the products for sale. Silence can make people uncomfortable, while loud, inappropriate music can drive customers away. Used correctly, music can play a vital part in defining a store’s identity, encouraging customers to stay around and ultimately facilitating the sale of lots of […]