6 April 2016

Great UX doesn’t just happen – it’s designed


It’s not exactly a secret that your audience is the most important element to be considered in a digital marketing strategy. How they interact with you and your campaigns is vital to success, and the UX (or user experience) design can make or break you.

Great UX

Image Credit

What is user experience?

In its most simple terms, user experience is how a person experiences your product, service, or website and whether or not they come away with something memorable from the interaction. Analysing how they consume website content and what they spend the most time looking at is the first step to understanding if your UX design is working for your website. It goes hand-in-hand with a range of the digital marketing framework from content right down to the more technical work undertaken by a Dublin SEO agency and those in other areas.

What should you consider?

Once you’ve decided that your UX design could use some tweaking, what comes next? A range of elements make up the overall design including tone of voice, appearance, visual layout, consistency, clear call to action, and page loading speed. Each of these aspects contributes to drawing customers in, creating an appealing experience for them that is both informative and engaging. The most powerful way to bring all of this together is by teaming strong and evocative images with high-quality content.

How can you measure its success?

Once you have a UX design in place, you need to test it regularly. Ideally, you should test it daily. Test variations of pages, noting responses to the content itself. Ask questions from the perspective of a user; is there a clear call to action? Is the information available relevant? Can I find what I want easily? If the answer to any of these questions is no, chances are that your UX isn’t working as it should. Here is where you can work with either your marketing team or an agency like www.rycomarketing.ie/ to adapt your strategy.

First impressions and beyond

What people see when they arrive at your website is crucial for creating a memorable experience, but it goes beyond that. By analysing the pages with the highest bounce rates, exit and landing pages, you can gain a good overview of how people are experiencing your website as a whole.