Category: Uncategorised

It is obvious that traditional advertising has saturated users, we remain exposed to many daily advertising impacts inevitably but we can try to get away from both promotional “noise”. When we talk about content marketing, there are two simple trends that make gleams with even more force: The user is more comfortable with formulas slightly more subtle marketing. If you need to consume information we […]

In the life of an entrepreneur is 100% sure that sooner or later arises a dilemma of these characteristics: I change (swing) my business model to try to get some more encouraging, or just’m on the right track results and persevere in the same direction the objectives will be achieved as ripe fruit? When we put a business idea in the market, our calculations are based on “acts […]

The traditional trade, as we knew it in the past decades, has fallen exponentially, among the main reasons we would find the following: The economic crisis has deepened in some countries; the public has lost much purchasing power  The strongemergence of electronic commerce lowered the flow of traditional store sales There is little support from the authorities, which adds support aimed at superstores in exchange for heavy investment by business groups involved […]

As the Brexit campaign gathers ever more headlines with fierce arguments from both sides of the fence, what do financial city advisors think about the idea of turning our back on the EU?

If anything produce headaches is to identify what should be the appropriate pricing strategy shipment to our online store. The reason is none other than shipping prices is usually one of the main reasons for abandoning shopping carts and, therefore, reduce the rate of conversion of our e-commerce. The average percentage of abandoned shopping carts is 65%. The main reason for abandoning the cart is at the high price of […]

Being able to operate efficiently is crucial for businesses. It enables them to function profitably and have an edge over competitors. If production levels or speed are reduced in any way, this is when issues can occur. However, packaging can provide benefits in these areas and reduce pressure on the business.

The art of making good public presentations depends on what the presenter do to impact, transform and determined action to call your audience. A creative and persuasive technique is to present information through a story. Today all receive an inordinate amount of messages trying to persuade us to buy or consume, as technology has provided multiple ways of communicating. However, only the live presentations, face to face, […]

Content marketing has become an essential tool for brands, and are now most companies are betting on this format, relatively inexpensive, to promote the signing, achieve better SEO positioning, build customer loyalty and increase recognition branded. However, not all bet on content marketing means that all are clear about what they are serving as rechecked in a new report rundown. Thus, the majority of respondents […]

Increasingly, brands are seeking new ways to surprise consumers trying to get the maximum impact. When you have large financial resources and the ability to perform great deeds this is more or less “easy” but when it comes to an SME where limited budget is “more than important” success “being becomes a complicated tad”. If this is your case, do not get discouraged because with […]

Branding isn’t only about your company’s logo. Reaching beyond the domain of your marketing department, your brand is reflected in anything that influences public opinion, including your team, location and online presence. Customer perception plays a large part in purchasing decisions.