1. Get a Business Bank Account It makes life much simpler – instead of having to trawl through your personal account looking for business payments, they’re all in one place. 2. Record Expenses as You Go Along If you’ve got a business bank account, try to pay all regular business expenses from it, so it’s easy to enter each month’s figures into your accounts as […]

Today many companies are creating novel workspaces with the goal of increasing efficiency. Here are the most productivity-boosting offices. 1. Splunk, London At this data firm, themed meeting rooms have been designed to encourage creativity. Who could resist a train carriage? Employees can round off the day with a game of pool and a beer. 2. Bright HR, Manchester Bright HR in Manchester keep their […]

Almost all to a greater or lesser extent, we access social networks from work, more if we have an Internet connection. However, few are those who do it with the authorization of their bosses. This is how a recent survey developed by Laborum, reveals that 45% of participants recognized that they review their social network accounts behind their boss’s back. Of them, 14% acknowledged doing it always, […]

When buying, both online and in a physical store, the consumer’s eye takes the most important part. In this regard, many merchants who have decided to launch into E-commerce are unaware of strategies on the appearance or usability that an online store should have to express security and confidence. The design is what gets the first impression of the users. Therefore, a good image captivates the Internet user […]

Personal and investment data in social networks, essential for the marketing strategy. Keeping up with the changing dynamics of the online marketing space is not an easy task. New technologies and tactics seem to emerge every day and evolve so rapidly that vendors often have difficulty deciding where to focus their efforts.

We are at the height of the revolution of social media and networks, and there is no doubt that participation in this type of media is increasingly active and numerous. We have to admit, yes. Social networks continue to grow as an unstoppable phenomenon of mass globally, and as a result, the interest of companies and brands to establish themselves and take root within them is […]

We want to dust off concepts from other times that endure in this social cycle, exposed, ubiquitous, hyper demanding and hyper connected through which we travel. Quality of service, customer service, pre and post sale. The moment, always sensitive in which the online shopping is completed in a virtual store, has critical aspects and often, little dimensioned, which is consolidated as one of the most frequent […]

All the marketing techniques that try to capture clients from making invasive appearances in the activities of people, were very efficient in the twentieth century and although they are still used today, we should at least question their effectiveness.

The consultant Analytix BI has just done a study to know how to invest in online advertising in South Africa, reaching the conclusion that 10.7% of the budget designated to media advertising of the main advertisers is destined to digital platforms.

Media and social networks have become a powerful tool for companies and brands. However, one of its great benefits, is that through them, companies can remain ‘listening’ to have a greater knowledge of the reactions and opinions of the fans themselves, consumers or customers. The companies are aware of the importance of using social networks as a means of communication turned into a powerful speaker. However, it […]