An internal Coca-Cola study has found that online noise has no short-term impact on sales, but online advertising works just as well as television. So he made it public. This information was made public by a company executive during a presentation that took place this week in New York, during the conference Re: think 2013 of the Advertising Research Foundation.

Surely you find that you find it harder to read on your mobile than on your computer; The small size of the screen makes it difficult to understand the text. For this reason, when it comes to generating content, it is not the same to write for mobile as for desktop. The research work carried out by the University of Alberta could observe that, in the same content, […]

In this year,  content marketing  is becoming the main actor in any online marketing strategy of companies, and those who do not consider it that way are losing business opportunities. To get into the subject … What is content marketing? It is a marketing technique to attract new customers and keep current customers offering them interesting, useful and quality content to try to get closer to them […]

The next four years are going to see an explosion in the local mobile space. A new BIA / Kelsey prediction raises the local mobile advertising space to 9 billion by 2017, a fantastic growth compared to the 1,200 million achieved in 2012 in local mobile advertising.

If you’re planning an event, the food can make it something to remember. Here are some tips for choosing the best food for your event. Image Credit Who is the Food for? When creating a menu for your event, it’s important to strike a balance and choose food that will suit your guests and theme. If you are hosting a black tie dinner, you might […]

One of the biggest problems facing the web designer is, ironically, the client. When you spend time and energy creating a stunning website, it’s frustrating trying to get the client to produce the relevant information in a timely manner. Designers have to spend precious time chasing up their clients, trawling through old emails and trying to reformat content that the client hasn’t presented in an […]

It is a fact that the opinion of other users is the one that most influences us when deciding for a particular brand or product. According to comScore, no less than 75% of customers recognize that it takes into account comments and recommendations they had read from other consumers before buying. In that case, what happens when a brand has negative comments?  Obviously, nobody likes criticism, and […]

In a global world such as the one that has lived to us both consumers and businesses, the art of knowing how to sell and know how to buy has been perfected over the years, and through the much-needed trial-error we have gone Learning on the fly what is good for us or what we really have to offer our target audience and what is […]

Lots of devices are described as ‘smart’ these days. The rise of internet connectivity, the so-called Internet of Things, means that items as diverse as your fitness tracker and your fridge can now be online. Image Credit TVs are among the latest devices to jump on the smart bandwagon, and the market for them is growing rapidly – http://www.satprnews.com/2017/02/21/global-smart-tv-market-to-grow-at-a-cagr-of-20-37-by-volume-over-the-period-2015-2019/ But what is a smart TV […]

Technology is all around us every day and there are lots of ways that it is improving our safety, whether it’s our own personal safety or protecting our documents and personal details. As technology advances even more, we look at five of the ways that it can be used to keep us safe. Image Credit Encrypting data keeps us safe One of the biggest cyber […]