To give background and context to the background of this article and to be able to situate ourselves, it is interesting to know in a summarized way, some of the figures of advertising investment in the online medium offered by different sources and entities. Recalling the data from the latest IAB and PwC report, we discovered how the volume of investment in the last quarter […]

Despite what many believed e-mail does not diminish their number or presence. A new study by Experian Marketing Services shows that the opening of mail continues with its increasing trend (11.6% increase) in the first quarter of 2013. But something has changed: most of the emails are now open in The mobile devices. This trend confirms the need for brands to optimize email messages for multiple […]

The belief that the internet is free, and therefore everything that is related to it also, it hurts, a lot, online media professionals. However, those who cling to that fallacy can not be more wrong and, what is worse, if they try to apply this maxim in their business strategy, they may encounter more than one unpleasant surprise. Being on social networks is free, but not […]

Measuring and evaluating the effectiveness of campaigns is the main challenge facing multi-screen video advertising campaigns, according to a recent study by Mixpo. The survey, which was, base3d on a survey of more than 300 industry professionals working in both agencies, media companies and advertising technology companies, highlighted that perceptions about which metric is the most important changes a lot. 

A new IBM study shows us that CMOs and e-commerce leaders in many companies recognize that mobility is a critical element in achieving business goals, but 2/3 of those same professionals recognize that they lack the necessary knowledge To understand the mobile user experience. With 89% of customers opting to switch providers after a poor experience, companies are turning to the big data and digital analysis […]

I always reiterate that the “Community Manager is a strategist” and in this post I wanted to return to the subject (practically in all my publications I say), because it seems that in the middle has not yet understood this; Or at least not in the Colombian context, which is where I move. The implementation of an Internet-based communication project must always be linked to previous […]

In the modern workplace a company has to stand out from the pack to get ahead. There are many ways they can do this, but perhaps the greatest strength it has are its employees. Motivated and committed as they might be, they have to, above all, be able to work as a team with the same aims and targets. But how does your company ensure […]

The potential of the Internet has no limits, and the explosion in video’s popularity makes YouTube sites an ideal space for sharing skills or talents. Today, with these tools and a little creativity, the path to fame is just a click away. That Internet is the official entertainment destination of millions of people, is no surprise to anyone. More than 4 billion hours of video are watched […]

The more followers we have, the less we tweet. Andrew T. Stephen, a professor at the University of Pittsburgh, together with Olivier Toubia, from Columbia, has come to the conclusion of an analysis of 2,500 Twitter users and their evolution to increase their number of contacts by 100 Followers.  According to their work of observation, during the time that the users had between 13 and 26 […]

There are many industries that use conveyor belts in their manufacturing process. It is a common mechanism for moving materials from one location to another, to save carrying which would be impossible in cases of heavy materials and very time-consuming. They are thus very popular in the material handling and packaging industries. Conveyor systems provide many benefits and can be installed almost anywhere. They can […]