The integration of the Internet into the media mix increases and strengthens the reach of the audience, optimizes the investment and contributes to the improvement of brand building indicators. IAB presents the first Cross Media Study with the objective of demonstrating how the combination of the Internet and other media in marketing strategies increases the effectiveness and reach of the advertising message, significantly improving brand […]

Content Marketing continues to proliferate and increasing its popularity among companies and brands to the point of becoming a fundamental pillar of all online marketing and social media strategy. According to the CMI (Content Marketing Institute), 91% of B2B use content marketing within their online marketing strategy. In addition, 68% plans to increase their budget in this area during the current year. There is no doubt that […]

HubSpot has just distributed its “2023 State of Inbound Marketing” report with a set of statistics that illustrates the adoption and use of Inbound Marketing tools or attraction marketing. Among the data provided by the study we found that 27% of companies said that both email marketing and social media obtained below-average costs per lead (CPL), SEO and Blogs located below (25% and 24% respectively). Looking […]

Although most companies are already on social networks, this is not synonymous with doing well. As important as having a Social Media strategy is knowing how to evaluate the results. Here are some pointers that can serve to find out if you are on the right track.

There is a big chance to Innovate and Generate Revenue this 2017 with these Profitable and Innovative Business Ideas. Much has been said and written about the world economy and its devastating potential effects. In a sense, it does not matter if you are thinking about starting a small business or investing in one, people always have needs. The trick to starting a successful small […]

We are in the era of the omnicanal customer, a customer who has changed his buying habits while incorporating technology into his daily life. This is a major challenge for brands because they must adapt to a new scenario in which they must apply new techniques and languages to reach these demanding and hyperconnected users. To do this, it is important to devise an effective multichannel marketing […]

It is called an online or virtual community to that community whose links, interactions and relationships take place, not in a physical space but in a virtual space such as the Internet. In general, these types of spaces bring together groups of people or groups that wish to interact to meet their needs or carry out specific roles and share a specific purpose that constitutes of […]

Many people still have old VHS tapes lying around, whether it is old movies or family videos. That can be problematic however, as VHS tapes tend to become damaged over time – and VHS players may become increasingly difficult to find as they are no longer widely used.

Poor customer service can be very costly for the company. The new work of NewVoiceMedia realized in the United Kingdom picks up the consequences of discarding the call of its clients. Half of the clients surveyed have stopped contracting a company’s products or services because of poor service, of which 92% have changed businesses once or twice this year. The report shows that 66% of customers continue […]

Companies have begun to accept that the days of absolute domination of television are ending, and they look to video content as a viable alternative. Although televisions have not yet suffered the spectacular fall of the advertising of newspapers and magazines, they are giving all kinds of symptoms that show the control, less and less, that they have on the consumers. A Nielsen study, titled Cross-Platfform […]