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Until recently, it was very difficult to examine the brain mechanisms put into operation the memories, feelings, emotions, learning and perceptions that determine consumer behavior. Today, research from the neurosciences are experiencing a breakthrough to help us understand and improve decision-making processes, as well as the behavior of people against the consumption of goods and services. What is sought is to understand how brain sensory […]

By making a few simple changes in your bathroom, you could start saving water, and money, straight away. Image Credit Reducing the amount of water that’s required in your bathroom is the best way to make sure you’re being energy efficient. You’ll not only be saving on the amount of water that is being used, but you’ll also be saving on the energy that’s needed […]

Humanization of symbols, products, packaging, processes and employees becomes a necessity as a step in the generation of “fans”. Even in a world of digital technology, which introduces innovations every week, you should not lose sight that from an evolutionary perspective remain the same human beings. Only companies that take into account this aspect above all get that much sought: success. It’s funny, recently held […]

When we analyze the situation of our environment, quickly we came to the obvious conclusion “is not the best situation to sell or promote our products.” So it is in these times of crisis when the best ideas are the most successful? Or what is the same How do we differentiate ourselves? From an analytical point of view, any “Marketer” I would say that indeed, […]

The differentiation is to increase the value of the content that is broadcast. We give 10 keys to improve the impact of this new discipline, which has become one of the strategic areas of marketing. The so-called “content marketing” is in full swing. Almost 70% of companies own marketing department, practiced with more or less success this new discipline aimed at improving the visibility, credibility […]

Actively participate in social conversation, and develop an adequate presence in the 2.0 environment requires the use of tools that allow real-time tracking activity, identify needs and detect trends. To help in this task, we have developed a selection of basic tools to properly manage social networks: SumAll, a visualization tool that allows control from a single interface activity develops the brand across multiple platforms. […]

Being sociable is something that – much pain all shy – always trading higher. When you’re little, your parents push you to play with other children. At school, the hardest part is always the first day of school, when you do not know anyone. In addition, the challenges that sociability becomes a key factor continue to increase over the years. To continue, continue until the […]

When we talk about Millennials we speak of individuals of a new generation, a generation that is revolutionizing customer contact within the traditionalist marketing. There are currents that say they are born after 2000, there are others who say they were born between 1981 and 1995, and are thus called because they have older entering the new millennium. The reality is that the term speaks […]

During 2015 there were many studies that analyzed the impact of content marketing and many who predicted that he would become the favorite way to reach consumers in the near future. The media are betting increasingly include these ads in their bids for brands and the latter are betting increasingly use them to convince consumers of the validity of their products. Why it has become […]

What do you look for consumer brands? That is the question that those responsible for the companies spent years trying to respond and material for countless studies and analyzes, trying to establish what buyers want their favorite brands. Predictions are several and needs to cover vary by type of market in which companies and the public coming operate. The millennials, for example, the emotional value […]