Very few small businesses are taking advantage of the benefits that social networks can bring to their businesses, according to new research. The study, conducted by Fasthosts, showed that 77% of small companies have never used social networks and only 27% have used digital technologies to contact their customers.

What are the reasons that motivate certain companies to prefer Outsourcing before creating a Marketing Department within them? The first reason seems to be obvious, reducing operational costs derived from salaries, physical spaces, telephone expenses, displacement, input, per diem, licenses, etc., but that is a real reason to outsource such an important function as the management of your brand and image.

According to the data of the last media panel of Zenith Vigía, “the end of the crisis” in the advertising market “may be close”. The data of the report reveal a recovery of the advertising market despite the slight fall of 1.6 percent of the advertising investment experienced during the month of July. Even so, this fall, the smallest of the year, indicates that the recovery […]

Any creation of a new product or improvement of an existing one must necessarily entail a prior investigation that justifies the new project. The success of the project is based on a global and integrated vision, since it affects a multitude of departments or areas. (Marketing, R + D + I, logistics, operations, quality, etc.)

If we conducted a small study to know the degree of importance of marketing when starting a business activity, would probably reflect the tax, accounting and labor areas, among the first three. And marketing? The answer would be, a good product is sold alone.

It’s far from our minds as we enjoy the sunshine of summer, but it never hurts to remind ourselves and prepare for safe driving in winter conditions. Driving when it’s icy, especially when there’s black ice is highly dangerous and even the most skilled and experienced drivers will avoid driving when icy conditions are severe. If you do find yourself stuck in such hazardous conditions, […]

According to an annual study of marketing managers worldwide, traditional advertising agencies risk being displaced by a generation of professionals in the field of digital marketing with extensive knowledge in different disciplines and strategies such as online advertising, viral marketing or marketing. mobile.

The new purchasing manager accesses the web daily, searches for web pages of brands and products and uses the information they find and the opinions of other users to make their purchasing decisions. Despite this new trend, the bulk of consumer brands are still looking for their target audience in television programming.

It is frustrating for landlords to cover loss or damage made to their property by tenants. Stains on carpets, scuffs on floors, doors snapped from hinges and the disappearance of furnishings are common inventory issues. However, when returning a tenant’s deposit, it is not a simple task to deduct the fee required from the sum. The landlord must prove to the tenant and a court […]

Brexit is the largest concern amongst the housing market, according to a survey of landlords, insolvency practitioners, property investors and owner-occupiers. Image Credit Uncertainty over Brexit When undertaking the survey, John Pye Property discovered that 38 per cent of those polled highlighted uncertainty over Brexit as the property sector’s biggest challenge, while 24 per cent flagged up higher taxation. Meanwhile, 17 per cent of those […]